Gtechniq x Caffeine&Machine: Elevating Car Culture in 2026
Gtechniq, a global leader in smart surface technology and high-performance car care, is proud to announce a new partnership with Caffeine&Machine, the UK’s most iconic destination for car enthusiasts, where coffee, culture, and cars come together.
The two brands are coming together for 2026 to elevate the car ownership experience beyond the drive itself. This isn’t just about keeping cars clean, it’s about maintaining the standard in a space where details matter and every car tells a story.
Caffeine&Machine has built a reputation as a place where enthusiasts gather, connect, and share a passion for cars in all forms – from daily drivers to supercars. Gtechniq brings its science-led approach to surface protection into that environment, offering products trusted by motorsport teams across Formula 1, World Rally, and endurance racing.
”“As with everything we do at Gtechniq, our focus is on performance, durability, and delivering products that genuinely enhance the ownership experience. Partnering with Caffeine & Machine allows us to bring that directly into a space where car culture thrives - not just in theory, but in practice.”
Rob EarleManaging Director of Gtechniq
Together, the partnership blends real-world car culture with cutting-edge protection technology. Whether it’s maintaining gloss on a weekend run, protecting paint and PPF from the elements, or keeping glass and interiors looking their best, Gtechniq products will now be available in-store, ready to be part of the ritual.
This collaboration goes beyond retail. Across 2026, Gtechniq and Caffeine&Machine will work together on content, activations, and community-led moments that reflect how cars are actually used, on the road, at meets, and everywhere in between.
”'Our venues are built around people who care about their cars and the experience of using them. Having Gtechniq available on-site gives our community access to products that match that mindset: high-quality, reliable, and designed to keep cars looking clean, every time they pull in to the yard.'
Phil McGovernFounder of Caffeine&Machine
This partnership marks the beginning of a new chapter for both brands: one that puts car care exactly where it belongs: in the hands of the people who live and breathe it.
